CPG brands don’t run out of budget. They run out of creative.
Arc44 plans your creative from your margins and your customers, produces it, and turns every result into the next brief. For CPG brands spending $30k+ per month on Meta and TikTok.
Consumer brands whose product has to be seen, tasted or felt to sell.
It ships volume without knowing why the last batch failed.
They can only spend behind whatever creative you hand them.
They cut what they’re told, with no hypothesis behind it.
Arc44 does all three on one loop, so every test turns into the next brief.
How it works
Once onboarding is done, new creative ships every week, and every result shapes the next brief.
We audit your account, creative and landing pages, read your margins and targets, research your customers and agree your claims, so we know why your ads stall before we make anything.
A testing roadmap built around who you sell to and why they buy, split between continuing what works and finding what’s next.
Statics, edited video and creator-led UGC, briefed and produced by our team and delivered in weekly drops.
A weekly read-out that starts with what the business cares about, the cost of each new customer and the return on spend, then covers what won, what lost and why.
What a concept is.
We don’t count assets. We count distinct ideas, because that’s what the platforms reward and what actually teaches you something.
Price your account.
Drag to your monthly ad spend, or pick a starting point. Your tier is confirmed in the Diagnostic, based on what your account can actually test.
Priced in the open.
Each tier is monthly capacity, with strategy, production and reporting included. Ad spend goes straight from you to the platforms.
$3,000, one time. We audit your account using your own data and show exactly how we’d run it, down to the first month’s concepts. Needs access to your ad account. Credited to month one if you sign when we present it and pay the first invoice within 48 hours.
$5,000 per month, plus 5% of spend over $50k. Meta and TikTok, for creative clients only.
A deposit, not a fee. It covers creators, usage rights and whitelisting at cost. Usually $3,000–6,000, sized to your plan in the Diagnostic. Unused balance rolls over and is refunded if you leave.
How we work.
Creator and whitelisting fees pass through at cost. We make money on the work, not on your talent budget.
Every ad comes with perpetual usage rights, creator footage included. A winning ad never turns into rent.
Ad spend goes from your card to the platform. It never passes through us.
Your tier sets monthly capacity in writing: concepts, formats and revision rounds. We spend it on what your account needs, not on hitting a number.
Month one is billed upfront. After that you’re on a rolling monthly term and can leave with 30 days’ notice.
You sign off your claims once, before we start, and every ad is built inside them. Creative calls are ours, and you see everything as it ships.
Get a free creative teardown.
A 10–12 minute video and a two-page scorecard on your live ads and landing page, built from what’s public. It shows where your creative stands and how we’d fix it, whether or not we work together.
For brands spending $30k+ per month on Meta or TikTok
Request form
Takes about two minutes. For brands spending $30k+ per month on Meta or TikTok.