CPG brands don’t run out of budget. They run out of creative.
Arc44 finds out why your ads stall, writes the strategy, produces the creative, and tests it every week. Built for CPG consumer brands spending $30k+ a month on Meta and TikTok.
Consumer brands whose product has to be seen, tasted or felt to sell.
It ships volume without knowing why the last batch failed.
They can only spend behind whatever creative you hand them.
They cut what they’re told, with no hypothesis behind it.
Arc44 does all three on one loop, so every test turns into the next brief.
How it works
First concepts land by day 21. After that, new creative ships every week, and every result shapes the next brief.
A full audit of your account, creative and landing pages, plus customer research and a claims review, so we know why your ads stall before we make anything.
A testing roadmap across angles, formats and audiences, balanced between scaling what works and exploring what’s next.
Statics, edited video and creator-led UGC, briefed and produced by our team and delivered in weekly drops.
A weekly read-out on what won, what lost and why, with the next briefs that follow from it.
What a concept is.
We don’t count assets. We count distinct ideas, because that’s what the platforms reward and what actually teaches you something.
Price your account.
Drag to your monthly ad spend, or pick a starting point. Your tier is confirmed after the diagnostic, based on what your account can actually test.
Priced in the open.
Creator and whitelisting fees are billed at cost. Ad spend is paid by you, directly to the platforms.
$5,000 a month, plus 5% of spend over $50k. Meta and TikTok, for creative clients only.
$3,000, one time. The audit and roadmap are yours to keep, and it’s credited to month one if you sign within 14 days.
20% off your first three months and a free diagnostic, in exchange for a published case study.
How we work.
Creator and whitelisting fees pass through at cost. We make money on the work, not on your talent budget.
Every ad, cut and piece of creator footage is yours in perpetuity. Winning ads never turn into rent.
Ad spend goes from your card to the platform. It never passes through us.
Scope is written down: concepts, ads, creators, revisions. You know exactly what you get each month.
Month one is billed upfront. After that, we renew quarterly, and you can leave with 30 days’ notice.
You approve your claims once. We build inside them, so skincare and supplement ads get through review.
Get a free creative teardown.
A 10-minute video walkthrough and a short written diagnostic of your top ads and landing page, with three concept directions you can use whether or not we work together.
For brands spending $30k+ a month on Meta or TikTok